The Future Investment Initiative 2021

Case Study


The Brief

FII Institute is a global non-profit organisation run by the Public Investment Fund, Saudi Arabia's main sovereign wealth fund. The initiative has a single pressing agenda: Impact on Humanity.

FII Institute aims to bring together great minds from around the world and turn ideas into real-world solutions and actions in four critical areas: Artificial Intelligence (AI) and Robotics, Education, Healthcare and Sustainability.

What we did

In 2021, we were invited by journalist Edie Lush to attend the 5th edition of the Future Investment Initiative held in the King Abdulaziz International Conference Center (Riyadh). Day-to-day, we supported Edie with speaking engagements and managed her social media profile.

At the event we co-produced the inaugural series of the FII podcast, overseeing a film crew, managing guests, producing interview questions and briefing the hosts.

But also...

We have since produced 3 seasons of the popular podcast - two in Riyadh and one in London, most recently supporting Adam Boulton - former Editor-at-Large of Sky News.

Guests have included:

  • Kersti Kaljulaid, Former President of Estonia
  • Kailash Satyarthi, Nobel Peace Prize-winner
  • Colonel Terry Virts, former Commander of the International Space Station
  • Bob Diamond, former CEO of Barclays plc

You can listen to all three series of the FII podcast here.