Case Study

The brief

We were approached by Ruud Hopstaken, a boardroom veteran and system-psychodynamics expert to create a visual identity and website for him - under the name ‘SpringBoard’.  

What we did

We created a brand identity that encompassed SpringBoard’s offering, including a suite of colours and fonts to make it stand out against the competition in a future proof and dynamic way.

After finalising the brand identity, we developed a website that detailed Ruud’s credentials as well as the services he can offer. This included creating a visual style that would underpin his goals, encompassing bright imagery of clear blue skies to symbolise clarity and positivity, combined with architectural structures to reflect his bold and focused personality.

But also

In addition to the website, we worked with Ruud to update his LinkedIn profile to ensure the visual assets were on brand and up-to-date. We also created slide templates that incorporated the tailored imagery style to elevate his presentations and introduce his new identity.