Anisa Morridadi is a leading social entrepreneur and the founder of Beatfreeks, a creative engagement and youth insight agency specialising in bridging the generational gap within the workplace. With a focus on fostering meaningful connections between businesses and younger generations, Anisa has developed innovative strategies that help organisations stay relevant and navigate the complexities of a multigenerational workforce. Through Beatfreeks, she has worked with major brands including Google, Coca-Cola and Unilever to harness the potential of youth culture, translating their insights into actionable solutions that drive growth and future-proof businesses.
In addition to her generational insights, Anisa is a sought-after expert on leading through change and ensuring business relevancy in an era marked by rapid social and technological transformation. Her work champions inclusivity across all demographics, helping organisations cultivate environments where employees of diverse backgrounds, ages, and experiences feel valued and empowered to contribute their unique strengths. Anisa’s approach fosters a culture where varied perspectives enhance creativity, innovation, and resilience—ultimately driving long-term success in today’s complex, interconnected world.
Recognised for her exceptional leadership, Anisa has earned numerous awards across her career. In 2023, she was awarded a WACL Talent Award, the Wendy Braverman Award for entrepreneurial spirit and excellence, and the Advertising Weekly Europe Future is Female Award, while also being shortlisted for the EY Entrepreneur of the Year Award. In previous years, she won the Asian Women of Achievement Award in Arts and Culture (2021), Forbes 30 Under 30 Europe (2017), was a Maserati 100 Winner (2016), and received an Honorary Doctorate of Science from Aston University.
Anisa’s long list of accolades further underscores her influence as a corporate and social innovator, making her an inspiring voice for businesses seeking to navigate generational dynamics, inclusivity, and leadership in the modern workplace.
